Your information deserves clarity.

Who this policy covers

This Privacy Policy applies to personal information handled by Billy-Joe Todd / Next Level DNA™ through billyjoetodd.com, related landing pages, forms, coaching services, payment links, email, text messages, video calls, scheduling tools, and other service communications.

In this policy, “we,” “us,” and “our” refer to Billy-Joe Todd / Next Level DNA™. “You” refers to website visitors, prospective clients, customers, coaching members, and other people who communicate with us.

Information we collect

We do not intentionally collect passwords, full payment-card numbers, government identification numbers, or medical records through ordinary coaching messages. Please do not send highly sensitive information unless it is reasonably necessary and an appropriate secure method has been agreed upon.

How information is collected

We may collect information:

• directly from you when you purchase, register, complete a readiness check, send a message, book a session, or participate in coaching;
• automatically through website technology such as cookies, logs, security tools, and analytics;
• from payment processors, scheduling platforms, video-meeting providers, email providers, or text-messaging services used to deliver the service;
• from publicly available sources when reasonably necessary to verify business information, prevent fraud, or respond to a request; and
• from another person only when they are authorized to provide the information.

Why we use information

Personal information may be used to:

• provide, personalize, schedule, and administer coaching or other requested services;
• process payments, recurring subscriptions, cancellations, and refunds;
• send service-related communications, including onboarding, scheduling, check-ins, receipts, and policy updates;
• respond to questions, support requests, privacy requests, or complaints;
• operate, maintain, secure, analyze, and improve the website, offers, and systems;
• prevent fraud, misuse, threats, prohibited conduct, or security incidents;
• maintain business, tax, accounting, consent, and legal records;
• enforce agreements and protect legal rights; and
• send marketing communications only where permitted and subject to your communication choices.

Coaching information

Coaching can involve personal goals, patterns, decisions, relationships, work, habits, and other information you choose to discuss. This information may be sensitive even when it is not medical information.

We use coaching information to prepare for sessions, provide direct feedback, track agreed actions such as TASK 1™, maintain continuity, respond during the stated access hours, and improve the delivery of the coaching relationship.

Coaching records are not medical records and coaching is not therapy, diagnosis, treatment, crisis care, legal advice, or financial advice. Do not use coaching messages for emergencies. Contact appropriate emergency or licensed professional services when required.

We do not publish your private coaching information, testimonial, image, recording, or identifiable success story without permission, except where disclosure is required by law or reasonably necessary to address a safety, fraud, legal, or security concern.

Payments and Stripe

Payments and recurring subscriptions are processed by Stripe. Stripe collects and processes payment-card information and other checkout information under its own terms and privacy practices.

We generally receive transaction information such as your name, email, phone number, billing country, subscription status, payment status, payment method type, card brand, last four digits, transaction identifiers, and refund information. We do not receive or store your complete card number or card security code.

Stripe and its service providers may process information in Canada, the United States, or other countries where they operate. Your use of Stripe checkout is also subject to Stripe’s privacy notice and legal terms displayed during checkout.

AI-assisted tools and Sage

Billy-Joe has worked with modern generative AI since its early public stages and has named his internal AI system and operational collaborator Sage. Sage is software—not a human employee, licensed professional, owner, director, officer, or independent decision-maker.

AI-assisted tools may help organize Billy-Joe’s original ideas, structure content, document workflows, prepare educational materials, summarize non-emergency information, and support backend systems. Billy-Joe directs the work, reviews outputs, makes the human decisions, and remains responsible for the service.

We aim to limit identifying details shared with AI tools to what is reasonably necessary. We do not intentionally submit complete payment-card numbers, passwords, government identification numbers, or medical records to AI tools. AI is not used to diagnose, treat, provide crisis support, or make autonomous decisions about your eligibility or life.

AI providers may process data on systems located outside Canada. Where AI assistance is used with identifiable coaching information, we will rely on consent, service necessity, de-identification where practical, or another lawful basis.

Cookies, logs, and analytics

The website may use cookies, pixels, local storage, server logs, and similar technologies for essential operation, security, fraud prevention, preferences, traffic measurement, and analytics.

These technologies may collect information such as:

• IP address and approximate location;
• browser, device, and operating-system details;
• pages viewed, buttons clicked, time on page, referral source, and general navigation activity; and
• cookie or device identifiers.

We may use Google Analytics, Google Site Kit, WordPress tools, hosting analytics, security plugins, or similar services. These providers may place their own cookies and process information under their own privacy policies.

You can control many cookies through your browser settings. Blocking cookies may affect website functionality.

When information may be shared

We may disclose personal information only as reasonably necessary to:

• payment processors such as Stripe;
• website hosting, WordPress, security, analytics, email, text, scheduling, video-meeting, cloud-storage, and technology providers;
• professional advisers such as accountants, lawyers, insurers, or compliance consultants;
• contractors or service providers who need the information to perform authorized work and are expected to protect it;
• government, regulatory, law-enforcement, court, or legal authorities when required or permitted by law;
• protect safety, prevent fraud, investigate misuse, enforce agreements, or defend legal rights; or
• complete a business reorganization, financing, sale, transfer, or succession, subject to appropriate confidentiality and legal requirements.

We do not authorize service providers to use personal information for unrelated purposes merely because they receive it to perform a service for us.

Email and text communications

Service communications

When you purchase or participate in coaching, we may contact you by email or text for onboarding, scheduling, payment or subscription issues, weekly check-ins, service delivery, security, policy changes, or other messages necessary to provide the service.

Marketing communications

Promotional email or text messages are sent only where permitted by law and based on consent or another lawful permission. Marketing consent is not a condition of purchasing coaching unless the communication is necessary to deliver the service.

You may unsubscribe from promotional messages using the unsubscribe method provided or by contacting us. Unsubscribing from marketing does not stop necessary service, billing, security, or transaction communications.

Text-message charges

Standard message and data rates charged by your mobile provider may apply. You are responsible for ensuring the phone number you provide is accurate and that you are authorized to use it.

Cross-border processing

Some service providers may store or process personal information outside Ontario or outside Canada, including in the United States or other jurisdictions.

Information processed in another country may be subject to that country’s laws and may be accessible to courts, law-enforcement agencies, national-security authorities, or regulators in that jurisdiction.

We remain responsible for personal information under our control and use contractual, technical, administrative, and vendor-selection measures that are reasonable for the sensitivity of the information and the services being provided.

How long information is kept

We retain personal information only as long as reasonably necessary for the purposes described in this policy, to provide the service, maintain continuity, comply with legal, tax, accounting, insurance, and recordkeeping obligations, resolve disputes, enforce agreements, and protect legitimate business interests.

Retention periods vary by information type. Transaction and tax records may be kept longer than routine inquiries. Coaching messages and notes may be retained for continuity and legal protection, then deleted, anonymized, or securely archived when no longer reasonably needed.

Deletion requests may be limited where retention is required by law, necessary to complete a transaction, needed to establish or defend legal claims, or technically retained in secure backup systems until normal deletion cycles occur.

How information is protected

We use safeguards appropriate to the sensitivity of the information, which may include access controls, account authentication, limited administrative access, reputable payment processing, software updates, backups, secure devices, vendor controls, confidentiality practices, and incident-response steps.

No website, email, text message, cloud platform, AI tool, payment system, or data-transmission method is guaranteed to be completely secure. You should use reasonable care when choosing what to send electronically.

If a privacy breach creates a real risk of significant harm or otherwise triggers legal reporting or notification obligations, we will take the steps required by applicable law.

Your privacy rights and choices

Subject to applicable law, you may request to:

• learn whether we hold personal information about you;
• access personal information under our control;
• correct inaccurate or incomplete information;
• withdraw consent to certain uses, subject to legal or contractual limits and reasonable notice;
• stop promotional email or text communications;
• request deletion or de-identification where legally and operationally appropriate; and
• ask questions or make a complaint about our privacy practices.

We may need to verify your identity before completing a request. Access may be limited where disclosure would reveal another person’s information, confidential commercial information, solicitor-client privileged information, or where another legal exception applies.

Withdrawing consent may limit our ability to provide coaching, process payments, maintain text access, or deliver another service that depends on the information.

Children and minors

The general website may be viewed by a broad audience, but the paid Live Coaching membership is intended for adults unless a separate written arrangement and appropriate parent or guardian consent are established.

We do not knowingly collect personal information from a child for a paid coaching membership without appropriate authorization. A parent or guardian who believes a child has provided personal information without permission should contact us.

Third-party websites and services

The website may link to Stripe, social-media platforms, video platforms, scheduling tools, external resources, or other third-party websites and services.

Their privacy practices are controlled by their own policies, not this Privacy Policy. Review the privacy and security terms of any third-party service before providing information.

Changes to this policy

We may update this Privacy Policy when services, technology, vendors, legal requirements, or business practices change. The updated version will be posted on this page with a revised effective date.

When a change is material, we may provide additional notice by email, website notice, checkout notice, or another reasonable method. Continued use after an update does not override any consent that must be obtained under applicable law.

Contact, requests, and complaints

Billy-Joe Todd is responsible for privacy questions and requests for Next Level DNA™. Contact us with enough detail to understand and respond to your request.

We will review privacy complaints fairly and respond within a reasonable time. If a concern cannot be resolved directly, you may contact the Office of the Privacy Commissioner of Canada or another privacy regulator with jurisdiction.