Automotive Sales Performance

DON'T WAIT
FOR THE SALE.
CREATE IT.

Sales Ignition is a high-impact live virtual experience built for automotive sales teams ready to create stronger conversations, deeper trust, better follow-up and careers that compound.

Ignite Your Team ↗

SALES IGNITION IS HITTING DEALERSHIP FLOORS OTHER DEALERSHIPS ARE BOOKING BILLY-JOE TODD.
BUILD STRONGER SALESPEOPLE. CREATE MORE OPPORTUNITIES. NOW IT'S YOUR TURN.

Sales Ignition automotive dealership showroom

The New Sales Floor

PUSHY DOESN'T MAKE YOU A GREAT SALESPERSON. TRUST DOES.

09 Operating Principles

Turn Sales Into A Career

DON'T JUST PUT ANOTHER JOE ON THE FLOOR.
BUILD A SALES PRO.

The Industry Changed

OLD SALES
TRICKS ARE
DYING.

Today's buyer has YouTube, TikTok, reviews, AI, pricing tools and more information than ever before. The old tricks are easier to spot. Pressure is easier to reject. Sales Ignition is built around something harder to copy: relationships, trust, experience, product knowledge and consistent execution.

PUSHY ISN'T PERSUASIVE.
TRUST IS THE SALE.

DON'T SEE THE MONEY.
SEE THE HUMAN.

ONE SALE PAYS YOU TODAY.
ONE RELATIONSHIP CAN PAY YOU FOR YEARS.

The Sales Ignition System

BUILD A CAREER.
NOT JUST A COMMISSION.

Nine operating principles for the modern automotive professional. Built for the showroom floor, the phone, online, and everywhere a customer relationship begins.

01 Alignment

Catch It.
Call It Out.
Align.

Fear, doubt and pressure shape behavior before the customer ever says no.

02 KYC

Know Your Customer.

Stop assuming who the buyer is. Watch. Listen. Understand the human in front of you.

03 Product

Know The Cars Better Than Anyone.

Product mastery creates confidence, credibility and better customer conversations.

04 Digital Handshake

Become Remembered.

Real conversations create relationships. Online. Offline. In the dealership. Everywhere.

05 Follow-Up

Follow The Life Cycle.

Birthdays. Lease maturity. Family milestones. Service visits. Referrals. Stay human.

06 Personal Brand

Let Sales Come To You.

Tell stories. Educate buyers. Create original content. Become the car professional people remember.

07 AI

Prompt It.
Humanize It.
Use It.

Use AI to research, prepare, create and follow up faster.

08 Referrals

Solve Before You Sell.

Be useful. Help people. Earn trust. Then ask for the referral.

09 Consistency

Consistency Beats Charm.

Talent can create a great Saturday. Consistency creates a career.

Real Sales Floor Story

HOW MANY SALES
ARE SITTING IN
YOUR DEALERSHIP
RIGHT NOW?

Early in Billy-Joe's automotive career, a customer was sitting in the service department with a transmission problem. The experienced salespeople had already decided there wasn't a sale there. It wasn't Billy-Joe's "up." They laughed when the rookie asked why nobody was talking to him.

Billy-Joe started the conversation anyway. His name was Peter Good. Peter bought the new Ford Freestar.

THOSE YOU THINK WON'T — WILL.
THOSE YOU THINK WILL — WON'T.
AND SOMETIMES, YOU'RE WRONG.

DON'T DECIDE NO FOR THE CUSTOMER.

The Missed Opportunity

Everybody is a potential conversation.

NOW ASK YOURSELF:
HOW MANY PETER GOODS ARE SITTING IN YOUR DEALERSHIP TODAY?

A JOB PAYS YOU NOW.
A CAREER PAYS YOU
OVER AND OVER AND OVER.

Dealership Team Experience

SALES
IGNITION
LIVE

One core Sales Ignition experience. Delivered around your dealership schedule. Your team doesn't have to leave the floor all at once.

Ignite My Team ↗

$497 USD / DEALERSHIP TEAM PACKAGE

Live virtual Sales Ignition presentation
Up to three presentations of the same core session
Split the team across shifts or groups
All presentations completed within 30 days
Practical strategies designed for immediate use

Can't get the team together live?

Ask about the $97 replay option.